SEO report of thespiritsbusiness.com

The Spirits Business

www.thespiritsbusiness.com/

The leading international spirits trade publication; at the forefront of what is happening in the spirits industry.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.thespiritsbusiness.com/

Character length : 27

Title
The Spirits Business
Description
The leading international spirits trade publication; at the forefront of what is happening in the spirits industry.
Keywords (meta keywords)
spirits, trade, vodka, gin, whisky, absinthe, cocktails

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://thespiritsbusiness.com/robots.txt
User-agentDisallowed for the search engines
*
  • /content/wp-admin/


 Social

Social Engagement

Linkedin12657

Facebook Share0

Facebook Comments0

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Spirits Business

Character length : 20

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
41034000
Heading structure in the source code
  • <H1> Diageo to roll out Scotch bottling ops in Africa
  • <H1> Tony Conigliaro confirms second Bar Termini site
  • <H1> Texas college releases plans for distillery
  • <H2> 
  • <H3> Heaven Hill names Denny Potter VP of operations
  • <H3> SB Voices: 24 hours in Södermalm, Stockholm
  • <H3> Jack Daniel’s calls for Lynchburg NBA team
  • <H3> Aperol eyes growth via meal occasion market
  • <H3> Is it possible to balance bartending and parenthood?
  • <H3> TFWA attracts record numbers to Singapore
  • <H3> Beam Suntory adds premium Japanese gin to portfolio
  • <H3> Oldest Brora ever bottled heads to auction
  • <H3> Don Papa Rum makes US debut
  • <H3> Campari CEO backs struggling Skyy vodka
  • <H2> 
  • <H2> 
  • <H3> May 2017
  • <H1> Shifting skies
  • <H3> Singapore shines
  • <H2> Upcoming Competitions
  • <H3> The Global Gin Masters 2017
  • <H3> The World Whisky Masters 2017
  • <H3> The Irish Whiskey Masters 2017
  • <H3> The American Whiskey Masters 2017
  • <H2> Product
  • <H3> Compass Box releases blend with two components
  • <H3> Buffalo Trace launches Bourbon with six grains
  • <H3> Lakes Distillery unveils Pedro Ximenez cask-finished whisky
  • <H2> On- Trade
  • <H3> Tanqueray launches London gin train
  • <H3> SMWS to open second London bar
  • <H3> Claridge’s to host week-long Dead Rabbit pop-up
  • <H2> Travel Retail
  • <H3> The Macallan sales double at Le Clos
  • <H3> Vodquila eyes travel retail with Haleybrooke
  • <H3> Beam Suntory GTR hosts Bowmore VR distillery tours
  • <H2> People
  • <H3> William Grant appoints new commercial director for UK
  • <H3> Diageo’s Menezes to lead youth unemployment charity
  • <H3> Lindores Abbey recruits former Cragganmore manager
  • <H2> Whisk(e)y
  • <H3> The Dram Team co-founder launches UK whisky fest
  • <H3> SWA calls for all-party support ahead of election
  • <H3> Talisker kicks off first cocktail competition
  • <H2> Vodka
  • <H3> Lakes Distillery touches down in Oz, NZ travel retail
  • <H3> Smirnoff launches Korea-exclusive RTD
  • <H3> Tim Stones unveils Australian spirits range
Word cloud
  • masters9
  • spirits7
  • gin5
  • distillery5
  • retail5
  • travel5
  • deadline4
  • whisky4
  • launches4
  • london4
  • bar4
  • asia3
  • top3
  • bottling3
  • second3
  • vodka3
  • termini3
  • june3
  • magazine3
  • people3
  • product3
  • tfwa2
  • competition2
  • new2
  • published2
  • singapore2
  • college2
  • login2
  • open2
  • suntory2
  • beam2
  • releases2
  • plans2
  • week2
  • brora2
  • oldest2
  • auction2
  • password2
  • results2
  • calls2
  • team2
  • world2
  • growth2
  • headed2
  • bols2
  • eyes2
  • whisk2
  • conigliaro2
  • texas2
  • whiskey2
  • champions2
  • operations2
  • brand2
  • africa2
  • news2
  • roll2
  • diageo2
  • tony2
  • scotch2
  • on-trade2
Keyword matrix
wordtitledescriptionsheading
masters
spirits
gin
distillery
retail
travel
Two Word cloud
  • travel retail4
  • swizzle masters2
  • bar termini2
  • beam suntory2
  • whiskey masters2
  • masters brand2
Three Word cloud
  • on-trade travel retail2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 51 images on this web page.

Alternate attributes for the following 49 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.30
Flesch Reading Ease
76.20
Coleman Liau Index
10.60
Automated Readability Index (ARI)
3.00
Dale–Chall Readability
8.20
SMOG Index
8.80
Spache Readibility
5.00
Number of letters
7212
Number of words
1604
Number of sentences
246
Average words per sentences
7
Number of syllables
2352
Syllables in words
2186
Average syllables in words
1.47
Number of words in first three syllables
230
Percentage of word / syllables
14.34
Words not in Dale-Chall easy-word list
805
Words not in Spache easy-word list
363

 Technologies

Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>2
<font>1
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>2
<font>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.thespiritsbusiness.com/content/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://www.thespiritsbusiness.com/content/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://www.thespiritsbusiness.com/content/wp-content/themes/thespiritsbusiness/js/jquery.cycle.all.js?ver=1.0
  • https://www.thespiritsbusiness.com/content/wp-content/themes/thespiritsbusiness/js/slideshow.js?ver=1.0
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/files/js/front_end_header.js
  • https://www.thespiritsbusiness.com/content/wp-includes/js/wp-embed.min.js?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/themes/thespiritsbusiness/mailchimp/js/mailing-list.js?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/social_follow/files/js/isf_front_end.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/social_follow/files/css/style-frond_end.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/social_follow/files/css/pack_social_follow.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/files/css/font-awesome.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/files/css/socicon.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/files/css/style-front_end.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/files/css/templates.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/indeed-social-media/files/css/animate.css?ver=4.7.4
  • https://www.thespiritsbusiness.com/content/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70
  • https://www.thespiritsbusiness.com/content/wp-content/themes/thespiritsbusiness/style-new.css
  • https://www.thespiritsbusiness.com/content/wp-content/themes/thespiritsbusiness/css/front-page.css
  • https://www.thespiritsbusiness.com/content/wp-content/themes/thespiritsbusiness/mailchimp/css/default.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 130 different links.
Internal links: 117
External links: 13

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
64.207.139.219
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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thespiritsbusiness.com

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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